RATING (out of 5 stars): 4.5 stars
COST: $4.99 for 26.4 ounces
THE SKINNY: Don't be worried about the "damage therapy" label on this shampoo. It's designed for "light" damage, which in my mind means that everyday stress caused by blow dryers, flat irons, highlights, lowlights and tugging at the occasional knot.
This shampoo is light, has good lather and washes away whatever styling products I use. Best of all, it leaves my hair feeling soft and shiny.
I have no idea what the "patented micromoisture serum" means, but I like it. This will definitely become my new regular shampoo.
KEEP OR TOSS: Keep.
CHECK IT OUT: Dove has several shampoo formulas in this line, including one for heat defense.
-- Tested by Shay